2026 AW

"WREKONIZE" - FINLAND -

The theme for the 26AW season is “WREKONIZE.”

It is a neologism coined by F/CE. that combines "wreck" (to destroy) and "recognize" (to re-recognize), and
It is based on the philosophy that “by destroying something, we can ‘see’ it anew.”

The idea of dismantling existing structures and perceptions and then reexamining the world from a new perspective
This collection embodies F/CE. creative philosophy.

F/CE. 26AW “WREKONIZE” is,

"This very 'Finnish philosophy of breaking down structures and rebuilding them' "

Against this backdrop, we redefine a new "utopia of everyday life" through clothing.