Starting with the Fall/Winter 2025 collection, we will begin carrying the new brand "general scale by Maison MIHARA YASUHIRO."
This line, born from Maison MIHARA YASUHIRO, is based on the brand philosophy of "reviving time by recreating the beauty of time gone by," and offers sustainable items that place importance on consideration for the environment and society.
Of particular note is the brand's iconic model, the PAST Sole Sneaker.
The shoes faithfully reproduce the aging and sole texture of vintage sneakers while using biodegradable materials, creating sneakers that combine a design that will be loved by wearers for a long time with a sense of responsibility to the global environment.
The phrase "The genesis of the future" symbolizes the core of the brand.
The PAST Sole is a design that recreates the beauty of shoes from the past while also giving a sense of the possibilities of the future.
This line is imbued with timeless values and a desire for a sustainable future.
general scale by Maison MIHARA YASUHIRO pursues sustainable values that are rooted in everyday life, rather than trends or fleeting words.
Don't miss this opportunity to see items that combine the aesthetic sense of the past with the creativity of the future.
