Starting from the Fall/Winter 2025 season, we will begin carrying the new brand "MINUS."
"NOT BEAUTIFUL. NOT CONSUMABLES. NOT ART."
This fashion label was launched in 2012 with the concept of "delivering a message based on our primitive aesthetic sense."
Designer Toru Fujimoto's philosophy is,
This is summed up in the words , "It is in the shadows of the times that we find clues to a beautiful future."
The collection is based on vintage clothing and is inspired by subcultures such as hardcore and punk. It is characterized by an artisanal yet crazy style, where the designer designs and sews the pieces himself in his atelier, interacting with materials centered on leather, denim, and vintage fabrics.
Combining traditional handcraftsmanship with modern sensibilities, and finding beauty in the passage of time, this is the antithesis that MINUS represents, giving it a unique presence.
Please come and see the 2025AW collection in store.
